Nyx. Goddess of the night. Daughter of Chaos and the only goddess Zeus ever feared. Sultry, powerful Nyx was the inspiration for our latest diPietro Todd Creative Team photo shoot. Creative Director Nona Zandinejad has always been influenced by Greek and Norse mythology, and wanted to create a vision of how Nyx would look in… Read more »
Historically, there is one haircut that shook up the status quo —the bob. An indicator of female revolution since the beginning of the 20th century, it is a statement of individuality, freedom and no longer needing long hair to be considered feminine and beautiful. From Coco Chanel’s flapper-esque coiffure to Anna Wintour’s signature blunt ‘do,… Read more »
Sometimes we forget to stop and smell the roses—appreciate the simple things and breathe in life. In our latest photo shoot titled “Efflorescence,” Creative Director Nona Zandinejad brilliantly reminds us we’re surrounded by natural beauty; all we have to do is look around. Inspired by the natural beauty of spring, Nona uses “Efflorescence” which means,… Read more »
Inspiration can blossom in the most unlikely places—and sometimes, the least glamorous. Creative Director Nona Zandinejad’s fascination with Viking culture fueled the creation of the fantasyland in which we set our latest photo shoot, entitled “The Northmen.” Nona’s strong interest in ancient and middle history, combined with the prevalence of Vikings in pop culture, helped… Read more »
When it comes to seeking inspiration, we’ve found it’s best to focus on material that’s truly meaningful to us. That’s why our 30th anniversary was at the heart of our last team photo shoot – the project meant so much more knowing that it was in celebration of how far we’ve come together. When we… Read more »
When the diPietro Todd team set out to style and execute a photo shoot in honor of the salon’s 30th anniversary, our goals were largely sentimental. We wanted to do something that both celebrated and harnessed the team’s astounding capacity for creativity—and a photo shoot inspired by the traditional 30th anniversary gifts of diamond… Read more »
Where can you find the inspiration for a new style? It turns out you can rely on a classic luxury to be the spotlight. That’s how Creative Director Nona Zandinejad used diamonds to create the latest collection entitled, Diamànt. Her team concepted this shoot to be sleek and sentimental. Andrew and Kim Todd then… Read more »
The rush of air as a train passes in early morning. The entrepreneurial clicking of countless laptops at sidewalk cafes. A street musician’s poignant guitar riffs. These are the sights and sounds of the Bay Area, a place ripe for creatives, and the site that inspired Nicole Igou’s debut show, “City Swept.” Heads up, diPietro… Read more »
Modern Salon Magazine recently published our creative team’s newest collection, Apparition. Inspired by the dark side of Salem and the Puritans, it’s “dark, yet classic and timeless.” We can just see these looks on our clients who want just the right amount of edge. Congrats to everyone who worked on the collection. Thanks… Read more »
Shelley Mohr, our Academy’s Director of Color, is color-obsessed—that’s a good thing!—and L’Oreal and Modern Salon Magazine have noticed. In this short video, she talks about how she sees color differently, constantly looking at the “levels” in colors around her and dreaming up new applications to try as an artist. We agree with her sentiment… Read more »
