Month: May 2018

Color Soirée: “Esperanza” By Evelyn Martin


Esperanza is Spanish for “hope.” It’s also the inspiration behind recent diPietro Todd Development Program graduate Evelyn Martin’s Color Soirée—a presentation our students put together to show off their technical skills and give us insight into their influences. In her presentation, “Esperanza,” Evelyn blends her heritage with her technical skills to craft stunning hair colors… Read more »

Our New Location is Ready!

For the past 30 years, diPietro Todd has been a constant in Union Square’s ever-changing landscape, landing itself as an iconic premier salon in San Francisco. While we have opened new locations, we have never relocated, making the very walls of 177 Post Street almost part of the ethos and culture of the company.

The Color Trend You Need This Spring

The days are getting longer. The weather is getting warmer, and flowers are blooming. Everywhere you look, spring is in the air. It’s a glorious season full of fresh, natural beauty. This spring, we’re embracing a more natural look when it comes to beauty as well. We sat down with salon co-owner and colorist Maggie Ponicsan to hear about this season’s color trend she’s obsessed with.