Tag: inoa

Collective V3

Sunday November 7th was diPietro Todd’s annual hair show, Collective v3, and this year’s focus was on INOA, L’Oréal Professionnel’s premier Ammonia-Free color line. The venue for the show took place in a beautiful, old, authentic Masonic Cathedral at the Regency Ballroom, in S.F. The educators from the diPietro Todd Academy delivered enlightening information on… Read more »


inoa + new york

I just got back from a quick one day turn around trip to New York. I was asked by the Public Relations group, Bratskeir and Company, to come do a testimonial for L’Oreal Professionnel’s new premier color line called “INOA”. The upper management at L’Oreal Professionnel says that INOA is to normal permanent hair color… Read more »


Into Inoa

diPietro Todd is really excited about L’Oreal Professional’s new color line coming out in 2010.  It is called “Inoa” which means Innovation without Ammonia.  It is the first ammonia free permanent color and diPietro Todd Salons and Academy will be the first to carry the new line on the West Coast! It will cost a… Read more »