Collective V3

Sunday November 7th was diPietro Todd’s annual hair show, Collective v3, and this year’s focus was on INOA, L’Oréal Professionnel’s premier Ammonia-Free color line. The venue for the show took place in a beautiful, old, authentic Masonic Cathedral at the Regency Ballroom, in S.F. The educators from the diPietro Todd Academy delivered enlightening information on INOA through segments showcasing cut, color and upstyling. The wardrobe was the perfect contrast—dark, edgy, yet sophisticated and glamorous, which so perfectly suited the gothic-esque venue. While all the models looked fabulous, I am inclined to think the real show was behind the scenes backstage watching the staff at diPietro Todd make it all happen! Their dedication is clear, the teamwork is beyond and everyone is having a great time doing great hair. As Akemi our Creative Director said during the presentation: “We’re really all just a bunch of Hair Geeks!”


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