new york fashion week

We seriously had to pinch ourselves when Kirsten Magrini (Senior Business Manager for L’Oreal Professional- West) asked us if we would like to send two hairdressers to participate in Fashion Week for Gwen Stephanie’s L.A.M.B clothing line. Gwen the “No Doubt” rock star is the new face for INOA, L’Oreal’s new premier color product and the look for her spring show was fresh, young and sophisticated. We sent Akemi, our Creative Director, along with her Assistant Creative Director, Moises Villa, and they were part of a team of hairdressers responsible for creating the loose, sexy, sweet upstyles with braids and chignons. The hair complimented the clothing perfectly and was spot on fabulous! One of the highlights of the evening for me was when Elle magazine stopped us on the way into the Lincoln Center to take a picture of Maggie Ponicsan our new partner for the Walnut Creek Salon. I think she may have been one of the most fashionable women at the event. All in all, it was a great experience we’ll never forget.

Alejandro Lopez, VP of L’Oreal