Category: Development

Color Conscious

Shelley Mohr, our Academy’s Director of Color, is color-obsessed—that’s a good thing!—and L’Oreal and Modern Salon Magazine have noticed. In this short video, she talks about how she sees color differently, constantly looking at the “levels” in colors around her and dreaming up new applications to try as an artist. We agree with her sentiment… Read more »


Stylist Spotlight: Sam Hayes

Sam Hayes Colorist, Stylist & Partner Union Square   Some dPT stylists are experts at precision cutting. Some are artists with haircolor. Give Sam Hayes Jr. a stack of hairpins, a teasing comb and some hairspray and he’s in his own blissful world. “My forté is hairstyling — really dressing hair. That means updos, bridal… Read more »


Stylist Spotlight: Dylan Ponicsan

Dylan Ponicsan Stylist & Partner Walnut Creek He’s one of dPT’s most advanced cutting specialists, a partner in its Walnut Creek salon, and has started his own hair care line. So it might surprise you to know that Dylan Ponicsan’s impressive career in beauty was launched long ago by a bunch of guys playing poker…. Read more »


Stylist Spotlight: Amita Moticka

Amita Moticka Stylist & Partner Mill Valley Right-brained much? Amita Moticka got her own birthday wrong for 4 years straight — but she’ll recall every single snip she’s ever cut into hair. “Don’t ask me my son’s birth date, or mine for that matter,” she admits, “but for some reason, once I’ve done a haircut,… Read more »



“New Talent Spotlight”… Alexandra

We are thrilled to add Alexandra to the stylist floor at our Union Square location. For her soiree theme she chose the “The World” Tarot card – the symbol of completion. Before the show she read to us… “with this card you see the whole picture, all elements align to create the total vision. The… Read more »


Ethereal -Assistant Soiree

The assistants gleaned their inspiration from the artist James Turell who experiments with light and space and elegantly translated his work into minimalist cuts and color.  Stylists and colorists from all over the bay area gathered at Public Works to get a glimpse of the show that diPietro Todd assistants spend months producing, getting the… Read more »


opening day 2011

diPietro Todd philosophy 101 was the message for “Opening Day” and our team of 38 salon assistants. Traditionally, we start the beginning of every new year with a major meeting conveying to staff what it takes to be a successful stylist at here at diPietro Todd. Our partner Winona Lewis (Fillmore salon) spoke of the… Read more »


Curtain Call

Images by Kristin Smith. The diPietro Todd assistants raised the bar last Sunday with their fabulous show at the Club 525 on Howard Street. They took their inspiration from the late Alexander McQueen—the renowned bad boy of fashion. They expanded off what they had learned about McQueen in class and created some of the most… Read more »


development at dpt

Our latest graduate, Alex Vega (Stylist @ Post St) Somewhere in recent years diPietro Todd’s in-house training program called “Development” has been compared to Harvard when people speak of the best training the beauty industry has to offer. It is rewarding to hear that since we are very committed to our students that we hire… Read more »