diPietro Blog

Color Conscious

Shelley Mohr, our Academy’s Director of Color, is color-obsessed—that’s a good thing!—and L’Oreal and Modern Salon Magazine have noticed. In this short video, she talks about how she sees color differently, constantly looking at the “levels” in colors around her and dreaming up new applications to try as an artist. We agree with her sentiment… Read more »


Let’s Do The Time Warp (Again)!

Every year, we showcase diPietro Todd’s newest talents during our Development Soiree. This year’s theme was TekhnoloGenesis. Our students told the story of the evolution of technology over time, using hair as their medium. This journey covered what human life was like before modern technology … to the height of where we are, and where we will go … to… Read more »


Stylist Spotlight: Sam Hayes

Sam Hayes Colorist, Stylist & Partner Union Square   Some dPT stylists are experts at precision cutting. Some are artists with haircolor. Give Sam Hayes Jr. a stack of hairpins, a teasing comb and some hairspray and he’s in his own blissful world. “My forté is hairstyling — really dressing hair. That means updos, bridal… Read more »


Oh! You Pretty Things

Yet another talented pair on the floor here at diPietro Todd! Max and Amber chose David Bowie as their inspiration for their graduation soirée theme. A daunting task for sure, but see for yourself — they nailed it. Max is now available for cuts at our Palo Alto location and Amber for color in Union Square!


Stylist Spotlight: Dylan Ponicsan

Dylan Ponicsan Stylist & Partner Walnut Creek He’s one of dPT’s most advanced cutting specialists, a partner in its Walnut Creek salon, and has started his own hair care line. So it might surprise you to know that Dylan Ponicsan’s impressive career in beauty was launched long ago by a bunch of guys playing poker…. Read more »


Stylist Spotlight: Amita Moticka

Amita Moticka Stylist & Partner Mill Valley Right-brained much? Amita Moticka got her own birthday wrong for 4 years straight — but she’ll recall every single snip she’s ever cut into hair. “Don’t ask me my son’s birth date, or mine for that matter,” she admits, “but for some reason, once I’ve done a haircut,… Read more »


Changing the Look of Cancer, One Head at a Time

Andrew Todd knows the best way to prevent hair loss from cancer, and he wants to let the entire beauty industry in on it. Many years ago, Todd — visionary hairstylist and diPietro Todd co-founder — was catching up with some friends in his native England. One had just completed chemotherapy treatment for breast cancer,… Read more »


Stylist Spotlight: Chris David

CHRIS DAVID Stylist & Co-Owner Palo Alto When chatting with Chris David, feel free to bring up topics as diverse as theater, music, international travel, flower arranging, and how to cut a killer bob. Just please don’t sing THAT song to him. “I attended beauty school in Virginia but dropped out … and yes, I’ve… Read more »


“New Talent Spotlight”… Alexandra

We are thrilled to add Alexandra to the stylist floor at our Union Square location. For her soiree theme she chose the “The World” Tarot card – the symbol of completion. Before the show she read to us… “with this card you see the whole picture, all elements align to create the total vision. The… Read more »


We’re in Miami…

Our New Year was kicked off with a trip to Miami to attend “Front Row” hosted by Luxury Brand Partners. The 4 day event featured inspiration and education from the Oribe team, R+Co, Vivian Mackinder, and Creative Director of Barneys, Simon Doonan – just to name a few. Miami itself provided inspiration, with a walk… Read more »